Pro bono design for Restaurants on Mission

Aug 7, 2018

On our way out of Fundacion Ciudad Refugio, in Medellin, we volunteered with Restaurants on Mission, a foundation that aims to provide a step towards a better life for people completing reformation and reintegration programs, through nonprofit restaurants.

We art directed and designed, a new identity, motion graphics, and various assets to help them mobilize a campaign to build their first restaurant in Medellin.

We created a series of short animations to introduce the new brand and promote a crowdfunding campaign.

2. Logo

The mission of Restaurants on Mission is to rethink business, revive hope, and restore community through restaurants, hence “RE”.

Based on the concept that RE serves as a first step back into society—offering an opportunity to develop practical skills in an industry where it is possible to advance without a formal education, for a people who otherwise have limited opportunities—we developed a symbol that conceptually rises up (illustrating that first step, and the countless possibilities that may follow).

jamus and adriana restaurants on mission re seal logo
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Symbol

jamusandadriana restaurants on mission re alternate logo
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Horizontal lockup

jamus and adriana restaurants on mission re mark logo
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Seal

3. Pattern

Several patterns were created to broaden the scope of the brand inspired by the core concept, which is to step up or rise up bettering one’s life, and that of the community.

Including two “step-up patterns” as well as floral patterns derived from Medellin’s famous flower festival.

jamusandadriana restaurants on mission re step up pattern black on white
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Step-up Pattern 1a

jamusandadriana restaurants on mission re step up pattern white on black
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Step-up Pattern 1b

jamusandadriana restaurants on mission re pattern black and white
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Step-up Pattern 2a

jamusandadriana restaurants on mission re pattern white and black
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Step-up Pattern 2b

jamusandadriana restaurants on mission re floral pattern
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Floral Pattern 1

jamusandadriana restaurants on mission re floral pattern
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Floral Pattern 2

4. Web

jamusandadriana restaurants on mission re website
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5. Stationary

Business cards silk screen printed on natural recycled paper stock.

jamusandadriana restaurants on mission re businesscard
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6. Retail items

Jewelry and apparel were designed as giftable items for those who donate towards Restaurants On Mission through their crowdfunding campaign and sold separately as an additional source of funding for their first restaurant (which is currently in the making).

restaurants on mission re jewelry collection
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restaurants on mission re jewelry collection
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jamusandadriana restaurants on mission re alternate logo retail womens t-shirt
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